Two people eating plant-based foods

Join the 1X1 Challenge

Join the 1X1 Challenge to eat less meat – Start helping animals and the planet today!

Welcome to the starting line of a journey where your actions build a future where animals, our wellbeing and the planet thrive. By joining the 1X1 Challenge to eat less meat, you're stepping into a community of passionate individuals who are ready to make a difference—one simple action at a time.

Here's what to expect:

  • Six easy steps: Engage in straightforward and impactful actions that add up to massive change for animals and the planet.
  • Fun and camaraderie: Join fellow animal lovers by participating in enjoyable activities like our exclusive virtual cooking class.
  • Rewards and recognition: Complete the challenge and unlock exclusive content, updates, and a special reward that celebrates your commitment.

When it comes to choosing how we eat, small changes can result in massive transformation. We don’t need to be vegan, or even vegetarian to make an impact. Simply by reducing your meat and animal product consumption, you can make a difference for animals, your budget and the planet.

Every action counts, and it starts with you. Fill out the form below and Accept the Challenge! Together, we can show the world the power of our collective impact – because when animals thrive, we all do.

Sign up for the 1X1 Challenge and start your journey toward change.