Higher welfare chicken farming is not as expensive as you thought
News
Our landmark report, Valuing Higher Chicken Welfare, shows that producing higher welfare chicken is far cheaper than previously believed
Thank you for writing to the President of KFC Canada
Thank you
Your voice will help us get KFC Canada’s attention and prove to them that Canadians want to better by chickens.
Why do we emotionally disconnect from chickens?
News
Chickens are emotional beings that can feel empathy. Gemma Carder our Sentience Manager explains why do so many humans experience emotional disconnection from chickens, and have such complex attitudes towards them.
The real secret chicken recipe exposed
News
In the last few days, the internet has abounded with claims the secret blend of 11 herbs and spices behind KFC's fried chicken empire had been inadvertently revealed to the world.